If you are an entrepreneur, being adaptive to technology has become the necessary trait to survive. The big companies have tech marvels of automatization on their side that has surpassed even the most efficient human worker. The dawn of Artificial Intelligence, humanoid robots, and machine efficiency are all the innovations that will change how we do our business in the very near future.
But you do not need to get overwhelmed with those seemingly complicated technologies. Going one step at a time is the key to realistically achieve the great things. You can start by learning tech-assisted trickeries that can get more customers transferring their money to your wallet.
Customer service chatbot
Hiring a real customer service requires an office, at least a working desk, and working contracts, and legal liability stuff that will exceed your budget. Customer service used to be the privilege of the big corps. But today, even small startups can afford communication with their customers to be handled and documented professionally with the use of a customer service chatbot.
The first thing to note, a customer service chatbot does help your customers in answering their question. A chatbot is based on Artificial Intelligence (AI) innovation that learns how to answer questions by learning from big data of conversation patterns.
The AI can get so advanced, the customers with whom the chatbot has interacted rarely care about it. It is the real implementation of the phrase, “Why bother if you cannot tell the difference?”
Search engine optimization
Just like the old day Yellowpage and Newspaper advertising system. The businesses that can get on the front page will get the most exposure to the market. But the flaw in that advertisement is that only those who are willing and able to spend the most win.
Search engines, on the other hand, have employed the most advanced logarithm to allow only ‘organic’ sites to appear on their first pages of a search. In brief, those sites get to the top pages only because a lot of people have inquired about their information.
But some services are specialized in Search Engine Optimization (SEO). Their task is to bring their client sites to the front pages with whatever strategies necessary, such as Social Media campaign, utilizing buzzers, and content marketing strategy.
Transaction security service
Online purchase and physical transaction like using a credit or debit card require the third party for ensuring the security. Services like Maverick BankCard inspect any credit card swept on your magnetic strip reader. The security service communicates with the bank of that issued your client’s card and checks whether there is enough deposit on his/her account. Then if nothing is wrong, the service will grant an approval.
For online purchase, where there is no physical card needed, online payment platforms like PayPal offer digital monetizing for a safer transaction. So both vendor and buyer does not exchange their money directly with each other, but they trust their money to the payment platform instead.